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INTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING

By: ICFAI, UNIVERSITY

Material type: Text

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TextPublisher: ICFAI UNIVERSITY ISBN: 9788189410025Subject(s): An Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility

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Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Text book	MIIMLIBRARY	RACK NO-18	658.8 (Browse shelf)	Checked out	29.11.2025	4918

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