MARKETING MANAGEMENT (Record no. 7192)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00978nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93272-8517-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SREEDHARAN NAIR SHAILESH |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | 2018 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI KALYANI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 330 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH. STRATEGIC MARKETING PLANNING. MARKETING MIX. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT. ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION. IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS AND NICHE, PRODUCT . BRANDING . PACKAGING AND LABELLING . PRICING. LOGISTICS AND SUPPLY CHAIN MANAGEMENT , PROMOTION, SALES PROMOTION, PERSONAL SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING. IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 22.07.2019 | 195.00 | 658.8 | 5807 | 22.07.2019 | Text book |