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MARKETING MANAGEMENT

By: SREEDHARAN NAIR SHAILESH

Material type: Text

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TextPublisher: 2018 ; NEW DELHI KALYANI Description: 330ISBN: 978-93272-8517-8Subject(s): INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH. STRATEGIC MARKETING PLANNING. MARKETING MIX. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT. ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION. IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS AND NICHE, PRODUCT . BRANDING . PACKAGING AND LABELLING . PRICING. LOGISTICS AND SUPPLY CHAIN MANAGEMENT , PROMOTION, SALES PROMOTION, PERSONAL SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING. IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETINGDDC classification: 658.8

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Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Text book	MIIMLIBRARY	RACK NO-21	658.8 (Browse shelf)	Available		5807

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