MARKETING ANALYTICS BASED ON FIRST PRINCIPLES

By: PALMATIER ROBERT W, PETERSEN ANDREW J, GERMANN FRANK
Material type: TextTextPublisher: USA BLOOMSBURY 2022Description: 399ISBN: 9781352013191DDC classification: 658.83
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Reference Books Reference Books MIIMLIBRARY
RACK -REF 2 658.83 (Browse shelf) Not for loan 6885

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