CONSUMER BEHAVIOUR
By: SCHIFFMAN,LEON G
Contributor(s): LISLIE LAZAR KANUK
Material type:
TextPublisher: PERRSON ISBN: 978-8131731567Subject(s): Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting THE CONSUMER AS AN INDIVIDUAL Consumer Motivation Personality and Consumer Behavior Consumer Perception .. _.. Consumer Learning - , Consumer Attitude Formation and Change Communication and Consumer Behavior CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS The Family and Social Class Influence of Culture on Consumer Behavior Cross-Cultural Consumer Behavior: An International Perspective THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS Consumers and the Diffusion of Innovations Consumer Decision Making and Beyond Marketing Ethics and Social Responsibility
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
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MIIMLIBRARY | RACK NO- 16 | 658.8342 (Browse shelf) | Available | 1354 |
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