INTEGRATED MARKETING COMMUNICATION
By: BLAKEMAN, ROBYN
Material type:
TextPublisher: PINNACLE ISBN: 978-0742529649Subject(s): Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
|
MIIMLIBRARY | RACK NO-26 | 658.802 (Browse shelf) | Available | 1899 |

Text book
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